Hyundai to launch Genesis luxury brand in China
Posted : 2021-04-02 21:00
Updated : 2021-04-04 13:18 Hyundai Motor Group introduces its luxury G80 sedan and GV80 SUV during the Genesis Brand Night event held at the Shanghai International Cruise Terminal, Friday. Courtesy of Hyundai Motor Group
By Baek Byung-yeul
Hyundai Motor Group has decided to launch its Genesis luxury brand in the Chinese market, introducing the G80 sedan and GV80 SUV there, aiming to vie with prominent brands including Mercedes-Benz, BMW, Audi and Lexus in the world s largest car market.
On Friday, Genesis held a China launching event called Genesis Brand Night at the Shanghai International Cruise Terminal. Featuring executives of the automotive group and local Chinese media, Genesis also displayed the G80 and the GV80 models.